The 100 Cycle Challenge has been conceptualised and developed by Zen|One in conjunction with Cycling South Africa. It serves to bolster South Africa’s cycling calendar with an annual 100 kilometre road race that takes place on the first Sunday of May in the City of Ekurhuleni, Gauteng. Furthermore, the race supports the development of the sport in South Africa – R50 from each entry into the 100 Cycle Challenge goes toward funding cycling academies nationwide, under the umbrella of Race The Future, Cycling South Africa’s national development plan. The developmental focus will be on the City of Ekurhuleni during year one of the cycle race.